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Environmental & Print Design  /  On the GoGa

Pop-Up
Banner Design

Role  Graphic Designer Scope  Layout & Production Output  Retractable banners, storefront display
Print Design Layout Wellness Branding Illustrator
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On the GoGa pop-up banner design
Case study
Challenge

A book list, designed
for a storefront window

On the GoGa's team of Wellbeing Coaches curated a reading list — "Books You Will Love at Every Stage of Life" — pairing each recommendation with a coach's personal note. The brief was a standard pop-up banner: readable at a glance from the sidewalk, but detailed enough to hold attention up close.

Approach

Editorial structure meets
bold brand color

I organized six curated titles into a numbered, staggered layout that mirrors the brand's yellow-and-black step motif, pairing each book cover with its recommending coach and a short pull-quote — designed to scale cleanly from a full-size retractable banner down to a storefront window cling.