On the GoGa's team of Wellbeing Coaches curated a reading list — "Books You Will Love at Every Stage of Life" — pairing each recommendation with a coach's personal note. The brief was a standard pop-up banner: readable at a glance from the sidewalk, but detailed enough to hold attention up close.
I organized six curated titles into a numbered, staggered layout that mirrors the brand's yellow-and-black step motif, pairing each book cover with its recommending coach and a short pull-quote — designed to scale cleanly from a full-size retractable banner down to a storefront window cling.