Challenge
Complex science, made
instantly readable
Daily Mail's science and health desk regularly breaks down dense studies — space missions, climate research, public health findings — for a mass readership scanning quickly on mobile. Each story needed a graphic that communicated the core idea in seconds, without oversimplifying the underlying research.
Approach
A repeatable system for
editorial infographics
I built a flexible visual system that could flex across radically different subject matter — orbital mechanics, ocean chemistry, human anatomy — while staying instantly recognizable as Daily Mail's editorial style, readable at both full-page and thumbnail scale.
Design decisions
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Structure
Numbered call-outs and step markers guide the eye through sequential processes, from an ISS evacuation procedure to a walking-interval routine, without requiring readers to hunt for the order of operations.
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Typography
Bold, high-contrast headlines anchor each graphic, sized to remain legible even when a story is scanned inside a cropped social thumbnail or a phone screen held at arm's length.
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Color & Iconography
Color-coding separates categories of information — anatomy diagrams, warning states, sequential steps — so the graphic reads correctly even before a single word is read.
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Format
Every graphic was built to survive Daily Mail's publishing pipeline: cropped previews, mobile scroll galleries, and desktop full-width placements, without losing hierarchy.
