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E-Commerce campaign collage
Case study
Challenge

One cohesive practice,
eleven distinct brands

Each brand in this collection has its own audience, tone, and product category. The challenge was delivering creative that felt native to each brand while maintaining a consistent level of visual quality and design intention across all of them, without letting any single style dominate the body of work.

Approach

Category-specific creative,
consistently elevated

Rather than applying a single template, I developed category-specific visual frameworks: clean, high-contrast layouts for beauty and skincare; warm, lifestyle-led compositions for food and beverage; modern, editorial framing for fashion. Each piece was designed to feel native to its platform and category while meeting the same standard of craft.