Challenge
Cutting through visual
fatigue on Prime Day
In a sea of breaking news and bold headlines on DailyMail.com, Amazon Prime Day ads had to break through visual fatigue. The challenge was to drive high click-through rates and boost sales among U.S. deal-hunters, while staying aligned with Daily Mail's brand identity.
Approach
Bold, high-contrast
rich media
I partnered with Daily Mail's shopping team to align design decisions with audience behavior and proven performance patterns, then directed the creative execution toward digital formats optimized for visibility in a fast-paced news environment.
Design decisions
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Strategy
Partnered with Daily Mail's shopping team to align design decisions with audience behavior and proven performance patterns.
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Visual Language
Bold, high-contrast rich media ads with strong hierarchy — large imagery and clean layouts built to cut through visual noise and catch the eye quickly.
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Production
Photoshop and Illustrator for polished graphics and precise photo editing, ensuring clarity, impact, and visual consistency across every format.
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Format
Creative execution directed toward digital formats optimized for visibility — leaderboards, skyscrapers, MPUs, and vertical banners.