#PROBLEM:
In a sea of breaking news and bold headlines on DailyMail.com, Amazon Prime Day ads had to break through visual fatigue. The challenge was to drive high click-through rates and boost sales among U.S. deal-hunters, while staying aligned with DailyMail’s brand identity.

#APPROACH:

• Partnered with DailyMail’s shopping team to align design decisions with audience behavior and proven performance patterns.
• Designed bold, high-contrast rich media ads with strong hierarchy to cut through visual noise.
• Leveraged Photoshop and Illustrator for polished graphics and precise photo editing.
• Directed the creative execution toward digital formats optimized for visibility in a fast-paced news environment.

#SOLUTION:

• Produced a set of rich media advertisements tailored for Amazon Prime Day, designed to stand out in a crowded environment.
• Emphasized visual boldness: strong colors, large imagery, clean layouts to catch the eye quickly.
• Leveraged photo editing and digital graphics to ensure clarity, impact, and visual consistency.

#OUTCOME:

• Greater visibility: Bold, high-impact ads helped Prime Day promotions stand out against competing content.
• Higher engagement: Achieved stronger click-through rates, driving more traffic to Amazon’s featured deals.
• Boosted sales: Contributed to increased Amazon sales via DailyMail.com during Prime Day through an effective visual strategy.
• Proven impact: Showcased ability to merge design expertise with art direction and advertising strategy to influence consumer behavior.