Emotional Marketing
Emotional Marketing (2019)- Performed at Jun Art Gallery and Multimedia Center, Seoul, Korea
- In today's market, the use of advanced AI technology in advertising has become prevalent.
AI-generated voices are often utilized to effectively evoke emotional responses from consumers, compelling them to make purchases.
This trend is particularly noticeable in IT-centered countries like South Korea,
where these marketing strategies can be heard everywhere, including in marketplaces.
As a result, some individuals may experience feelings of guilt or discomfort if they are unable to resist the emotional pull of AI-driven advertising.
To explore alternative methods of creating emotional connections with an audience,
I propose conducting intensive bonding activities such as hugging, shaking hands, giving compliments, dancing together, taking selfies, etc.
During this activity, participants would have the option to either break a string attached to artist's body
in exchange for a heart-shaped balloon or maintain the bond with me without receiving a balloon. -
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